What, Google doesn’t know Elaine’s Rule? Named for Elaine Ashton, who runs some of the vital perl.org servers and is generally an all-round worthwhile person in the Perl community:
**Just fucking make it easy to install.**
Or, as Adam pointed out, you can mix it up a bit:
Just make it fucking easy to install.
Just make it easy to fucking install.
Just fucking make it fucking easy to fucking install.
You get the idea.
(Picture by Julian “Supersnail” Cash, from OSCON 2001.)